Final Advertisements

 I have spent a while editing the advertisement shoots, and playing around with logos, products and colours to see what works best.

This image is one of my favourites from this shoot. I think that the colours grab the attention from the viewer, and I think if it were in a magazine it would stand out alongside all of the other advertisements. During my one to one with Kat she mentioned that I should crop the arms off more, so that it was just the model's torso, which I have done. I think that this places emphasis on the model's chest area, and the highlight that I have used when doing the makeup. This stands out really well, and with a couple of changes to the contrast it stands out. I think this shoot shows how Givenchy can be dark, but can be elegant and dramatic at the same time. I decided that I would place the logo on the centre of her chest, in white so that it stands out. I think it is important for the brand's identity to be shown within the advert as the viewer quickly knows where this shoot is from. I am pleased with this shoot, and would like to use the colourful image in my submission. The black and white is the outcome of just messing about on photoshop. I have noticed that a lot of Givenchy shoots are in black and white, so I wanted to see how this effected the image. I do really like the black and white image, however I want to show the viewer the use of colourful lighting, and the colours within the makeup. I also think it makes the highlight more subtle and pretty in colour, where the black and white looks quite harsh.

 This is the Advertisement Shoot that was the first shoot to be completed within this unit. I wanted this image to be in black and white as the colour softening the look a lot, whereas the black and white makes the model look more seductive and edgy. I put the logo boldly across the image to show where the image has come from, and I think that this works well. I think if I were to leave the logo small, it would not be as dramatic and interesting. I think I will use this image as the Submission, as it is seductive as well as beautiful. Although you cannot see the colours of the makeup, I am pleased with the coverage and the textures that are on the face, it looks fresh and dewy.

 Here I have played around with the placement of the product on the Advertisement Shoots. Initially I was unsure as to whether I will use this image or the image above, but I think that the image above is a little more interesting and Givenchy. I felt that I needed to test out whether or not using the product on the advert would work, so I decided to use Photoshop to test this. I feel that it works better without, as the focus is on the model. I didn't want the image to be cluttered with information on the product, so kept it simple with just the product itself and the title. I think it does work, but I personally prefer it without as it looks much more clean and simple.