Products.

For this unit it is important to look at the brand we have chosen in a critical manner. To do this, I will study the '5 P's', which are Product, Packaging, Presentation, Promotion and Price Point. These 5 elements in addition all are focused towards selling products, and bringing in more consumers. It is important to understand the brand as a whole, rather than just focusing on the products themselves.

Products. 

Givenchy produce a range of products, including clothing, shoes, bags, accessories, skincare and cosmetics. Looking at the products themselves, without the packaging, the products boast luxury, through their design textures. When looking at the makeup, it was clear that their was a correlation between the design of the makeup itself, and the catwalk shows. For instance, the Spring/Summer 2016 Makeup Collection, "La Revelation Originelle", includes a highlighting powder, 'Poudre Lumiere Originelle'. This powder itself is more of a highlighting powder for the high points of the face, but can also be used on paler skin tones as an all over powder that provides luminosity and extinguishes shadow. The powder is embossed with an intricate lace detailing, which relates to the catwalk makeup of the Spring/Summer 2016 Couture Collection. This makeup also then ties in to the actual clothing worn within the show.

'Poudre Lumiere Originelle' as advertised by Givenchy.

A close up photograph showing the detailing of the product.

The lace makeup by Pat McGrath, which is the same pattern as that seen on the Poudre Lumiere Originelle.

 

 

The lace dress from which the lace pieces used in the makeup was taken from.

According to Sephora, their bestselling makeup products are:

• Noir Couture 4 in 1 Mascara - A mascara that 'creates intense volume, strong curl, infinite length, and complete lash care'. This mascara comes in three colours, Black Satin, Brown Satin and Violet Etonnant. This product boasts a 'lash booster expert complex' that provides the consumer with healthy, fortified lashes. This product is $33.00.  After looking at a range of views, the general consensus of this product is that it does provide the wearer with length and added volume as well as a curl to the lashes all day, without smudging or transferring. Many have also mentioned a downside of the product not being waterproof, and also appearing clumpy. It recieved a 4.1 out of 5 in 501 reviews and 7443 likes on Sephora.

•  Eye Wardrobe Clutch Set. - This eyeshadow set is a couture-inspired palette used to create glamourous, sultry eye-looks. Inside, consists of a mini mascara, a mini kohl eyeliner pencil and 6 mini eye-shadow colours. The products can be removed from the outer box, which can then be used as a small clutch bag. This product is $48.00. When looking at reviews, it appears that this clutch collection is not as it appears. Many reviewers have complained that the eyeshadows particularly are not as pigmented as they hoped, and blend into a muddy colour, as well as being too powdery. The mascara is particularly a welcomed addition to this set, with many complimenting on the formula. It recieved a 3.4 out of 5 in 7 written reviews, but has recieved 2521 likes.

•   Photo'Perfexion Fluid Foundation - This Foundation claims to conceal all imperfections, due to the concealing formula. 'Photo`Perfexion is the 1st Givenchy foundation inspired by digital imagery. Photo`Perfexion provides the same perfect skin quality as digital touch-ups with, above all, an incredible natural finish'. The foundation comes in 13 different shades, and provides the wearer with SPF 20 to protect the skin. This product is selling for $51.00. When looking at reviews, this foundation recieved a generally good review, with many consumers saying that the product is blendable with good, even coverage, without being too heavy. The downside to this product is the shades, with many saying that there could be more shades provided. It has recieved a 4.4 out of 5 in 776 reviews, with 10,000 likes on Sephora.

   
  
  

  • Prisme Libre - This is a colour correcting loose powder, with an illuminating effect. 'The secret to the formulation is in its pigments, which are treated with atomization technology making them extremely fine to glide on evenly for an ultra-natural, peachy-soft skin effect.' This powder comes in 5 different shades, and each powder contains four pigments to help with evening out the skin tone. Givenchy have chosen to include a scent to this product, providing the wearer with scents of lilac and white musk. This product is $54.00. This product has received positive reviews, with many complimenting the lightening effect that it has on the skin. However, as a colour correcting powder, this has not had the desired effect, with many not seeing a difference in the redness of skin tones. It is clear this product is better as more of a highlighting powder than a colour corrector. It has recieved a 4.3 out of 5 in 68 reviews, and was given 10,000 likes on Sephora's website.
    

    

     

  • Le Rouge - This is a semi-matte lipstick with high pigmentation, offering a one-stroke application. It includes a creamy, moisturising formula for a long-lasting colour. The unique selling point of this product is particularly the real-leather lipstick case, 'as the first lipstick to come in real leather, it imparts a soft, supple touch and sensual feeling'. This lipstick comes in 25 different shades of warm pinks, reds and neutrals. This lipstick costs $36.00. This product has received mainly positive reviews, for the long-lasting formula and high pigmentation. It received 4.6 out of 5 in 470 reviews, and 30,000 likes on Sephora.
   
  
  
  
  
  • Mister Light Instant Light Corrective Pen - This is an illuminating corrective pen, used to conceal and correct imperfections such as under-eye shadows and blemishes. 'Effective and discreet, this magical pencil acts like a shadow chaser and a complexion reviver by immediately reducing visible signs of fatigue. Its perfectly fluid, soothing texture is fragrance-free and allows the skin to breathe naturally.' This product comes in 7 different shades, including both yellow and pink undertones. This product is $36.00. This pen received mixed reviews. Positives include the brightening formula, however the lists of downsides is considerably bigger. Many have complained that if it is used heavily, it becomes cakey, as well as not working well as a concealer. However, it has recieved a 4.3 out of 5 in 817 reviews, and 10,000 likes on Sephora.
  
  
  

• Teint Couture Blurring Foundation Balm - This is an ultra-lightweight beauty balm, providing a sheer coverage to create the appearance of radiant, fresh, healthy skin. 'Its antioxidant complex of vitamin E and jasmine flower work together to protect and revitalize the skin. Infused with a light-reflecting diamond powder, this foundation corrects blemishes and gives your complexion a natural-looking radiance'. This comes in 8 shades, and provides SPF 15, at a price of $44.00. This product received good reviews on Sephora. It provides a dewy finish, decent coverage and is lightweight, with many complimenting on the texture of this product. However, a couple have mentioned that if you are pale, it can appear to oxidize within a couple of hours. It received a 4.5 out of 5 in 51 reviews, and 2686 likes on Sephora.

 House Of Fraser (no date) Givenchy Photo `Perfexion Fluid Foundation SPF 20. Available at: http://www.houseoffraser.co.uk/Givenchy+Photo+%60Perfexion+Fluid+Foundation+SPF+20/D196949,default,pd.html (Accessed: 28 March 2016).
Sephora (2016) Sephora: Givenchy: Noir couture 4 in 1 mascara: Mascara. Available at: http://www.sephora.com/noir-couture-P375170?skuId=1442607&icid2=brand%20content_undefined_brand:givenchy_p375170_image (Accessed: 28 March 2016).
Sephora (2016) Sephora: Givenchy: Eye wardrobe clutch set: Eyeshadow-palettes. Available at: http://www.sephora.com/eye-wardrobe-clutch-set-P402941?skuId=1755891&icid2=brand%20content_undefined_brand:givenchy_p402941_image (Accessed: 28 March 2016).
Sephora (2016) Sephora: Givenchy: Photo’Perfexion fluid foundation SPF 20: Foundation-makeup. Available at: http://www.sephora.com/photo-perfexion-fluid-foundation-spf-20-pa-P235346?skuId=1162262&icid2=brand%20content_undefined_brand:givenchy_p235346_image (Accessed: 28 March 2016).
Sephora (2016) Sephora: Givenchy: Prisme Libre: Setting-powder-face-powder. Available at: http://www.sephora.com/prisme-libre-P390722?skuId=1661461&icid2=brand%20content_undefined_brand:givenchy_p390722_image (Accessed: 28 March 2016).
Sephora (2016) Sephora: Givenchy: Le Rouge: Lipstick. Available at: http://www.sephora.com/le-rouge-P377755?skuId=1589233&icid2=brand%20content_undefined_brand:givenchy_p377755_image (Accessed: 28 March 2016).
Sephora (2016) Sephora: Givenchy: Mister light instant light corrective pen: Under-eye-concealer. Available at: http://www.sephora.com/mister-light-instant-light-corrective-pen-P129610?skuId=889576&icid2=brand%20content_undefined_brand:givenchy_p129610_image (Accessed: 28 March 2016).
Sephora (2016) Sephora: Givenchy: Teint couture blurring foundation balm broad spectrum 15: Foundation-makeup. Available at: http://www.sephora.com/teint-couture-blurring-foundation-balm-broad-spectrum-15-P397883?skuId=1726447&icid2=brand%20content_undefined_brand:givenchy_p397883_image (Accessed: 28 March 2016).