Designs - Advertisement

 Here are the face charts that I have created for both day time and night time looks for my brand, Givenchy. For my day-time look, I have used the pastel tones from Spring/Summer 2016 trends as well as Givenchy's own makeup collection. I wanted to also introduce light, fluttery lashes for this look, and bold, brushed brows. I want the base to be flawless, dewy, and highlighted. I wanted to add a pop of colour in this look, so looked at the complimentary colour of purple, which is yellow. I feel these two colours will work well to portray the springtime feel, but also using yellow for the lip is daring and bold, much alike Givenchy. For the hair, I would like to look at playing around with a sleek ponytail, much a like the ones used in the Balmain show for Spring/Summer 2016. I am happy with this face chart and am looking forward to creating this look.

This is the night-time look for my Advertisement shoot. I wanted to develop the day-time look, so that they closely linked and feel like they are part of a family. As this is an advertising look, I wanted to not go too over the top with my look, as then it would not be as effective in bringing in customers. I chose to use a blue eyeshadow that transforms into indigo, both above and below the eye. I wanted to draw in the viewer, but not be too alien-like. I want the blows bleached to convey the high-fashion look that Givenchy displays, and compliment this by bleaching the eyebrows. I probably will not be able to find a model that will let me bleach her lashes and brows, however, I can use concealer or hair mascara to give the illusion of this. I decided on using a bold lip as well, which is also a transformation of colour. I want to include gold touches in both the inner corner of the eyes, and also the centre of the lips. I think by using gold, it will portray the high-fashion and luxurious essence of Givenchy. For the hair, I would like to use a sleek ponytail for this look as well, however, I would like to make a large quiff to add volume and structure to the look. I think that by using such hairstyle, it will convey Givenchy's feel.