Catwalk makeup ranges in style, from high fashion glamor looks, to au naturale. It is important for the makeup artist to work alongside the designers in this process, as the makeup is to enhance the overall look of the models, and to support the designs. Each show is different in the way it is carried out, as well as the style. Many designers opt for an Avant Garde style of show, in which the makeup is often fantastical and edgy. When working on a show, the timing is the most important aspect of creating the look. A makeup artist will have to create the whole look in 15-20 minutes for each model, which is not a very long time. Detailing is not as important as it would be for a beauty or editorial makeup as the models are far from the audience, so there is often a focus on the eyes or lips. It is very rare to see both completed in detail for a runway show. Another consideration for the makeup for a catwalk is the lighting. Some shows light from below, some from above. This is important as the artist needs to think about how the model's face will look in the harsh lighting. Consideration to the facial structure should be made, contouring and highlighting is an important feature in catwalk looks. Another aspect that the designers and artists need to consider is the versatility of the makeup looks. Each model will go through many hair changes, as well as many changes of clothing. The makeup needs to stay on, not move, and go with all of the clothing that the model will wear. Spring makeup looks often include bronzed, pearlescent looks, whilst Avant Garde looks often use sequins, glitter, or materials to add effect.
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| Example of Avant Garde/Fantasy Makeup. Pat McGrath for Dior |
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| Example of a Glamour Look. Dior Spring Summer 2013. |
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| Example of a bronzed, simple SS look. Kenzo, Spring Summer 2013. |
When looking at advertising and editorial it is important not to mix these two up, as they are very similar. Editorial shoots tell a story, whereas advertising shoots predominantly sell a product. Editorial shoots are similar to fashion shoots due to them conveying a lifestyle, but editorial has much more of an emphasis on the theme and story being told through the photograph. Editorial images contain a lot in the frame to convey a mood, whereas advertising images are usually very simplistic, so that there is an emphasis on the clothing or product. Editorial makeup is often very similar to that of the catwalk, or slightly less dramatic. The makeup in editorial may not always be a day-to-day look, but the makeup alongside the whole content in the frame should make the spectator want to be part of that lifestyle or scene. The makeup is beautifully dramatic, creative or very natural to create alien-like looks. Advertising shoots are often more subtle, but can be more dramatic. MAC's advertising shoots are always on the dramatic side, much alike brands such as Prada. This is often to entice the type of person that would shop there. Prada is often extravagant and mysterious, to target the wealthy, glamourous type. MAC is a little more colourful and dramatic, but the advertising manages to appeal to two different types of women, teen girls or middle aged women. Simple advertising shoots are used by brands such as L'Oreal, or Clinique, to focus much more on the product and cleanliness.
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| Example of an Editorial Shoot. Rihanna for W Magazine 2014. |
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| Example of Prada's Advertising Style. |
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| MAC's Advertising Style is very colourful, and targets women. |
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| L'areal's Advertising Style is clean and fresh. |
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| Clinique's Advertising is similar to L'Oreal's, very simplistic. |
DIVI (2013) Creating makeup for a Catwalk show. Available at: http://virtualbeautyacademy.com/172/ (Accessed: 10 February 2016).
What is editorial fashion photography? (2015) Available at: http://www.sheebamagazine.com/read/what-is-editorial-fashion-photography/ (Accessed: 10 February 2016).
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